I did not fall of the face of the earth, quite yet!
Whoa, it sure has been a busy two months. I have been swamped with other stuff that I have neglected to write in this blog. First, I was asked by Michael Rubin of the Blog Council to write a post for...
View ArticleYes, Brands do belong on Twitter
But not the way you may be thinking. Many companies still don’t get the power and influence of social media tools like Twitter; and simply use it to broadcast one-way-in-your-face-marketing messages....
View ArticleIntel is not a top brand on Twitter?
Ok, I am biased because I work there but c’mon. I don’t see how we didn’t make it on Mashable’s list of the “Best Twitter Brands”. Like most brands on Twitter, we have a multitude of “faceless”...
View ArticleFinding Humanity on Twitter
This is not just for brands. This is for everyone who uses twitter or any other social media tool. I was a little torn and confused about an issue (which was probably only an issue in my demented...
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Finding friends from competitors on Twitter
I was on twhirl this morning and saw something really awesome (I am sure this happens all the time, but it was my first). Notice the below image; a reply from @jmacofearth (Dell), @JanetATHP (HP) and...
View ArticleCan Twitter really suck the life out of a brand?
I don’t know the answer to this question. My intuition tells me no and that Twitter doesn’t have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. And to...
View ArticleWhat I have learned about Twitter this far
Here are some random things I have learned about Twitter in the last 2 years, in no real intelligent order – completely random and off the top of my head as I sit in my hotel room in Las Vegas, gearing...
View ArticleSilicon Valley Tweetup for a good cause
This will be my first of many tweetups that I am planning here in Silicon Valley. It’s great to meet other business professionals here in the valley that use Twitter; and even greater when we can help...
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Twitter demographics poses more opportunities for brand engagement
Hat tip to my colleague at Edelman Digital, TJ Kelly for sending this to me last week. Twitter Demographics As you can see from the chart above, more than 30% of Twitter’s visitors were under 25 up...
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A Conversational Analysis of SxSW
Thank you Amita Paul, CEO of Objective Marketer for providing this fantastic analysis of SxSW and the conversational activity around the event. The report provided influencer and demographic data and...
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